As for any personal trainer, yoga instructor, or just a passionate gym-goer spending most days in activewear is a given. Leggings, crop tops, sports bras, hoodies—if it’s stretchy, elastic, and sweat-wicking, it’s part of the daily uniform. With the weight room and yoga studio being second homes, there’s a deep expertise in workout clothes, leading to countless purchases of new gear, especially in 2024.
Finding the motivation to embark on a fitness journey might be challenging, but the plethora of Instagram-famous activewear brands certainly isn't. Since the pandemic reshaped both our wardrobes and routines, fitness has become a more integral part of our lives. This shift has opened up vast opportunities for workout apparel, and a growing number of homegrown and global activewear brands have eagerly seized the moment.
Some of the best activewear finds have been discovered through Instagram, following celeb trainers and "fitspiration" feeds. Brands like Blissclub and Alo Yoga are household names, but which ones truly deserve a spot in your wardrobe? Here are 15 Instagram-famous athleisure brands of 2024 that are making waves and earning a dedicated following, perfect for those looking to combine style, comfort, and performance in their fitness apparel.
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How to find the right athleisure brand?
Finding the right athleisure brand can enhance your fitness journey and style. Here are some key considerations and tips to help you choose the best athleisure brand for your needs:
1. Identify Your Needs
Activity Type: Different activities require different apparel. High-intensity workouts need breathable, moisture-wicking fabrics, while yoga might require more flexible and soft materials.
Style Preferences: Consider whether you prefer a more relaxed fit or form-fitting clothes. Your personal style should reflect in your athleisure choices.
2. Research Brand Reputation
Customer Reviews: Look at reviews and testimonials from other customers. Positive reviews on comfort, durability, and performance are good indicators.
Social Media Presence: Check the brand's Instagram and other social media platforms to see real people wearing their products and read their feedback.
3. Quality and Material
Fabric Technology: Look for fabrics that offer benefits like moisture-wicking, quick-drying, anti-odor, and UV protection.
Durability: Ensure the material is long-lasting, especially if you plan to use it frequently.
4. Fit and Comfort
Size Range: Check if the brand offers a wide range of sizes to ensure a good fit for all body types.
Try Before You Buy: If possible, try the clothing on to see how it fits and feels. Some brands offer virtual try-ons or detailed size guides.
5. Sustainability and Ethics
Eco-friendly Practices: Consider brands that use sustainable materials and ethical manufacturing processes.
Transparency: Brands that are transparent about their production processes and sourcing are often more trustworthy.
6. Price Point
Budget: Determine your budget and find brands that offer good value for money. Sometimes paying a bit more ensures better quality and longevity.
Sales and Discounts: Look out for sales, discounts, and loyalty programs to make your purchases more affordable.
7. Versatility
Multi-use: Choose pieces that can transition from gym to casual wear, maximizing your wardrobe's versatility.
Timeless Designs: Classic and simple designs often stay in style longer and can be mixed and matched easily.
8. Brand Aesthetic
Visual Appeal: Make sure the brand’s aesthetic aligns with your personal style and wardrobe.
Influence and Trends: Follow influencers or celebrities who align with your style to discover new and trending brands.
What makes Instagram-famous athleisure brands unique?
Instagram-famous athleisure brands stand out from traditional brands primarily due to their strong social media presence and influencer collaborations. These brands leverage the power of Instagram to create a highly visual and engaging platform that showcases their products in real-life scenarios. By collaborating with fitness influencers, celebrities, and trendsetters, they build a sense of community and authenticity that resonates with their target audience. This not only increases their visibility but also drives trust and loyalty among consumers who see their favorite personalities endorsing the products.
Moreover, Instagram-famous athleisure brands are often at the forefront of innovation and trendsetting. They are quick to adopt and showcase the latest trends, materials, and designs, catering to the dynamic preferences of their followers. Their ability to respond swiftly to fashion shifts and incorporate customer feedback allows them to stay relevant and desirable. Additionally, these brands typically prioritize aesthetics, creating visually appealing products that not only perform well but also look great, making them a perfect fit for both workout sessions and casual wear. This blend of style, performance, and social proof sets them apart from more traditional, less socially engaged brands.
List of 20 Instagram-Famous Athleisure Brands You Need To Know
In the world of athleisure, Instagram has become a major hub for discovering the hottest brands that seamlessly blend style and functionality. As fitness and fashion continue to intersect, several athleisure brands have emerged as Instagram favorites, capturing the attention of trendsetters and fitness enthusiasts alike.
These brands are not just about looking good—they offer high-performance gear that supports your active lifestyle while making a bold fashion statement. Whether you’re seeking the latest trends, sustainable options, or performance-driven apparel, here’s a curated list of 15 Instagram-famous athleisure brands you need to know. Explore these standout names that are setting the standard in activewear and redefining how we approach fitness fashion.
1. Alo Yoga
Alo Yoga has emerged as the fastest-growing activewear brand of 2020, according to website traffic data from SimilarWeb. Known for its stylish and functional designs, Alo Yoga has captured the spotlight with its breezy tank tops, elegant sports bras, and cozy crewneck pullovers. However, it’s the brand’s leggings that have truly made a mark, earning a place in the wardrobes of high-profile celebrities such as Selena Gomez, Kendall Jenner, and Gigi Hadid.
Among Alo Yoga’s standout offerings are the best-selling Airlift leggings, which have garnered rave reviews for their comfort and performance. These leggings are favored not only for their sleek design but also for their practicality, being both comfortable and completely squat-proof. Whether engaging in yoga, weightlifting, or other workouts, Alo Yoga’s Airlift leggings provide the support and durability needed to keep up with an active lifestyle.
2. Koral
Taylor Swift, Jennifer Lopez, and Hailey Bieber all share a common favorite when it comes to activewear—Koral leggings. Renowned for their chic and functional designs, Koral has made a significant impact with its popular Infinity leggings, which feature a subtle shimmer that sets them apart. These leggings are celebrated not only for their exceptional comfort and ease of movement but also for their versatility.
Koral’s Infinity leggings are a favorite among fans for their ability to transition seamlessly from workout gear to stylish everyday wear. The leggings offer the perfect blend of performance and fashion, allowing them to be dressed up or down. Whether in the gym or out and about, Koral leggings provide the flexibility and style needed for a dynamic lifestyle.
3. Onzie
Onzie is the go-to brand for those who love vibrant and playful activewear. Known for its eclectic range of prints and colors, Onzie offers everything from leopard print and snake skin to shimmery metallics. The popular yoga brand features a diverse selection of apparel, including leggings, crop tops, and even face masks, all designed to add a touch of fun and flair to any workout wardrobe.
Fans of Onzie appreciate the combination of softness and support that their materials provide. The leggings and sports bras are not only comfortable but also offer reliable performance during workouts. Notably, celebrities like Mindy Kaling and Lady Gaga have been spotted wearing Onzie, further cementing the brand’s status as a favorite in the world of fashion-forward activewear.
4. Gymshark
Owning a pair of Gymshark leggings and a matching crop top has become almost a rite of passage for fitness enthusiasts and influencers alike. The brand’s iconic leggings are renowned for their exceptional quality and breathability, making them a staple in the wardrobes of those who prioritize both style and performance. Gymshark’s reputation is built on its commitment to delivering high-performance activewear that meets the demands of intense workouts.
Shoppers are particularly enthusiastic about Gymshark’s new seamless line, which includes shorts, leggings, and sports bras, all designed to provide a smooth and comfortable fit. The men's collection is also gaining popularity, featuring the distinctive shark logo that has become synonymous with the brand. Whether you’re gearing up for a workout or simply looking for stylish activewear, Gymshark’s offerings stand out for their blend of functionality and fashion.
5. Bandier
Bandier has quickly become a cult favorite in the world of activewear, often hailed for its leggings that rival the popular Lululemon Aligns. The brand's All-Access leggings are particularly celebrated for their buttery-soft texture and ideal blend of stretch and compression. These leggings offer unparalleled comfort and support, making them a top choice for both intense workouts and casual wear.
In addition to their standout leggings, Bandier offers a range of high-quality activewear, including stylish bike shorts, matching sweatpants and sweatshirt sets, and the Bala Bangles ankle weights that have taken the fitness world by storm. As a high-end retailer, Bandier combines luxury with functionality, providing a comprehensive selection of fitness apparel and accessories that cater to both performance and style.
6. BlissClub
BlissClub stands out as a vibrant and inclusive brand in the athleisure landscape, dedicated to blending comfort, style, and functionality. Catering to both fitness enthusiasts and fashion-forward individuals, BlissClub creates a community where people can feel inspired and empowered on their journey toward overall well-being. The brand's activewear range includes performance-focused leggings and stylish tops designed to enhance both workouts and daily activities.
What sets BlissClub apart is its emphasis on fostering a sense of belonging and self-expression among its customers. Each piece is crafted with attention to comfort and support, while the brand’s commitment to affordability makes high-quality activewear accessible to everyone. BlissClub’s approach to fashion and fitness highlights the connection between self-care and self-expression, creating a space where individuals can excel both physically and emotionally.
7. Cava Athleisure
Cava Athleisure has made a notable entrance into the athleisure market, offering a distinct combination of style, comfort, and performance. This brand specializes in chic activewear and loungewear that seamlessly transitions from fitness activities to everyday wear. Cava Athleisure is ideal for those seeking versatile clothing that doesn’t sacrifice fashion for functionality.
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What distinguishes Cava Athleisure is its emphasis on contemporary design and high-quality materials. Each piece is thoughtfully designed to ensure maximum comfort and support while maintaining a stylish look. From sleek leggings and cozy hoodies to breathable tops, Cava Athleisure's collection highlights its dedication to both fashion and practicality. Additionally, the brand's commitment to affordability makes stylish activewear accessible to a broader audience, allowing customers to enhance their wardrobe without compromising on quality or budget.
8. Lululemon
Lululemon remains a standout name in the athleisure industry, renowned for its exceptional quality and innovative designs. The brand has built a reputation for creating high-performance activewear that seamlessly blends comfort and style. With a focus on technical fabrics and sophisticated aesthetics, Lululemon offers a range of products from supportive leggings to stylish workout tops and cozy outerwear.
What sets Lululemon apart is its commitment to functionality and fit. The brand’s garments are designed with advanced fabric technology to provide optimal support, breathability, and durability. Lululemon’s iconic Align leggings, for example, are celebrated for their buttery-soft feel and perfect stretch, making them a favorite among fitness enthusiasts and casual wearers alike. By combining cutting-edge performance with elegant design, Lululemon continues to lead the athleisure market, appealing to those who seek both high-quality workout gear and everyday comfort.
9. Fabletics
Fabletics is a prominent name in the athleisure market, known for its stylish and versatile activewear that caters to a wide range of fitness enthusiasts. Co-founded by Kate Hudson, the brand offers a diverse collection of leggings, sports bras, and activewear sets that are designed to blend fashion with functionality. Fabletics has gained popularity for its trendy designs and accessible pricing, making it a go-to choice for those looking to elevate their workout wardrobe.
A key feature that sets Fabletics apart is its flexible membership model, which provides subscribers with exclusive discounts and personalized workout outfits. The brand is celebrated for its commitment to inclusivity, offering a broad size range and ensuring that every customer can find pieces that fit both their body and style preferences. With a focus on high-quality materials and eye-catching designs, Fabletics continues to attract a loyal following, helping individuals stay motivated and stylish both in and out of the gym.
10. Ivy Park
Ivy Park, co-founded by Beyoncé in collaboration with Adidas, has become a major player in the athleisure scene, renowned for its bold and innovative designs. The brand merges high-fashion aesthetics with high-performance functionality, offering a distinctive range of activewear that includes everything from sleek leggings and stylish sports bras to statement-making outerwear. Ivy Park is celebrated for its unique blend of street style and athletic wear, making it a favorite among those who want to make a statement while staying active.
What sets Ivy Park apart is its emphasis on empowering self-expression and inclusivity. The brand features a diverse range of sizes and designs, reflecting Beyoncé’s commitment to celebrating all body types and promoting confidence. Ivy Park’s collections often showcase vibrant colors, striking patterns, and cutting-edge fabrics, providing wearers with both style and performance. With its focus on blending high fashion with athletic function, Ivy Park continues to redefine the boundaries of athleisure and inspire a global audience.
11. Aastey
As featured on Shark Tank, Aastey stands out as India's pioneering sustainable athleisure brand for women, dedicated to redefining the concept of activewear. This innovative brand focuses on creating a complete wardrobe of athleisure pieces made from cutting-edge sustainable fabrics. Aastey aims to merge style with environmental responsibility, offering a range of options that effortlessly transition from day to night.
Aastey’s commitment to sustainability is evident in every garment, combining eco-friendly materials with chic designs to provide women with versatile and stylish activewear. The brand's approach ensures that customers not only look great but also feel good about their environmental impact. By prioritizing both performance and sustainability, Aastey is setting a new standard in the athleisure market, empowering women to embrace an active lifestyle with confidence and conscience.
12. BetterMe
BetterMe is a leading name in the world of fitness, offering a comprehensive range of comfortable sports apparel, fitness accessories, and home gym equipment. This brand is dedicated to supporting an active lifestyle, ensuring that individuals have access to premium gear designed to help them stay fit and feel great. With a focus on quality and functionality, BetterMe provides everything needed to enhance a fitness routine, from high-performance workout clothing to essential fitness tools and state-of-the-art home gym equipment.
BetterMe’s commitment to excellence is evident in every product, blending cutting-edge materials with innovative design to deliver superior performance and comfort. The brand’s approach ensures that customers can embrace their active lives with confidence, knowing they are equipped with the best gear available. By prioritizing both style and functionality, BetterMe sets a new standard in the fitness market, empowering individuals to achieve their health and wellness goals with ease and satisfaction. Visit store.betterme.world to discover the gear that will elevate your fitness journey.
13. Zymrat
Zymrat stands out as a premier brand in the athleisure market, offering expertly engineered apparel for both men and women. Each piece is meticulously tested by experts and trusted by fitness enthusiasts, ensuring top-tier performance and comfort. Zymrat’s products feature advanced attributes such as fast-wicking, anti-odor, and anti-static properties, all blended into fabrics treated for an ultra-soft handfeel and cotton touch.
Designed to be the perfect companion for a variety of activities including gym workouts, training sessions, running, yoga, and casual outings, Zymrat’s athleisure wear meets the demands of an active lifestyle. By combining innovative fabric technology with stylish designs, Zymrat provides versatile and reliable clothing that supports and enhances every move.
14. Vuori
Vuori distinguishes itself from other activewear brands with its unique blend of performance and style, drawing inspiration from the effortless street style of its Southern California roots. This rapidly growing brand prioritizes both functionality and fashion in every piece, ensuring that each item not only looks great but also performs exceptionally well.
Shoppers particularly praise Vuori’s athletic shorts for men, noting their breathability, comfort, and sweat-wicking properties. Similarly, the super soft joggers for women have become a favorite for their luxurious feel and versatile design. By seamlessly integrating innovative performance features with stylish aesthetics, Vuori offers activewear that effortlessly transitions from workouts to everyday life.
15. BuffBunny
BuffBunny has garnered nearly 600,000 fans on Instagram, and for good reason. This activewear brand is celebrated for its inclusive sizing, offering a range from XS to XXXL, and a stunning assortment of sports bras, leggings, joggers, and more. BuffBunny’s commitment to high performance ensures that each piece withstands even the most intense workouts, with reviewers raving about the durability and resistance to ripping or pilling.
What truly sets BuffBunny apart is its unique and stylish designs. Gym-goers can enjoy distinctive items like one-shoulder bras and velour bike shorts, making it a go-to brand for those who want to stand out. Combining functionality with fashion, BuffBunny provides versatile and reliable activewear that keeps fitness enthusiasts looking and feeling their best.
Where can you shop for Instagram-Famous Athleisure Brands brands?
Shopping for Instagram-famous athleisure brands has never been easier, thanks to a variety of online platforms and marketplaces. Websites like Myntra, GoFynd and Ajio offer a wide selection of popular athleisure brands, including Cava Athleisure, BlissClub and Aastey. These platforms not only provide detailed product descriptions and customer reviews but also offer convenient shipping and return policies, ensuring a seamless shopping experience.
In addition to major online retailers, many of these athleisure brands have their own dedicated websites where you can explore their full collections and exclusive releases. Brands like Fabletics, Vuori, and Ivy Park offer personalized shopping experiences, often including membership perks, limited-edition items, and direct-to-consumer pricing. By visiting these brand-specific sites, you can stay updated on the latest drops and enjoy the most comprehensive selection of their stylish and functional activewear.
Conclusion
In conclusion, the world of athleisure continues to evolve, driven by innovative brands that prioritize both style and functionality. From household names like Lululemon and Gymshark to emerging favorites like Aastey and Ivy Park, these Instagram-famous brands are redefining activewear by offering high-performance pieces that look as good as they feel. Whether you’re hitting the gym, running errands, or lounging at home, there’s a brand out there that caters to your needs and aesthetic preferences.
As you explore these brands, consider your personal fitness goals, style preferences, and budget. The right athleisure wear can enhance your performance, boost your confidence, and seamlessly integrate into your daily life. By investing in quality activewear from these leading brands, you’re not only supporting your fitness journey but also embracing a lifestyle that values comfort, style, and sustainability. Happy shopping, and here’s to looking and feeling your best!
What is the scope of athleisure in India?
The athleisure market in India is rapidly growing, driven by increasing health consciousness and demand for versatile, stylish activewear. Homegrown brands like Aastey and international giants are capitalizing on this trend, making athleisure a booming sector with significant potential for future expansion.
Who dominates the athleisure market?
Global brands like Nike, Adidas, and Lululemon dominate the athleisure market, known for their innovative designs and high-performance fabrics. These companies lead the industry with extensive product ranges, strong brand loyalty, and significant market presence worldwide.
Why is athleisure wear so expensive?
Athleisure wear is expensive due to high-quality materials, advanced fabric technologies (like moisture-wicking and anti-odor properties), and the fusion of fashion with functionality. Additionally, research, development, and marketing costs contribute to the premium pricing of these versatile garments.
What is the future of athleisure?
The future of athleisure is bright, with continuous growth driven by evolving consumer lifestyles prioritizing comfort and health. Innovations in sustainable fabrics and smart textiles will further expand the market, making athleisure an integral part of everyday wardrobes globally.
Is Performax owned by Reliance?
Yes, Performax is owned by Reliance. It is a part of Reliance Retail's sportswear portfolio, offering affordable and high-performance activewear designed for various sports and fitness activities.
Which brand is Reliance Activewear?
Reliance Activewear includes brands like Performax, which is known for providing high-quality, performance-focused sportswear and athleisure apparel at competitive prices, catering to the fitness needs of a wide range of consumers in India.
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